PORTFOLIO
The work.
With receipts.
Social media strategy, short-form video, and paid campaigns for beauty, wellness, and hospitality brands, with the numbers to prove they worked.
Content that moved the needle.
Palmetto Beauty & Balance | Instagram
To build demand for PBB's hormone therapy service, this post reached 9.5K viewers and generated new consultation requests.
Palmetto Beauty & Balance | Instagram
To get patients booking treatments they'd never tried, this reel drove 10 new patient inquiries for first-time services.
Bottoms Up Luxury | Instagram
To turn local scrollers into event clients, this reel converted 4.6K views into 2 new bookings.
WildFlour Pastry | TikTok
To drive foot traffic for a relaunched lunch menu, this TikTok reached 34.2K viewers and helped lift sales 21% in launch week.
The Hidden House | Instagram
To introduce the café to new regulars, a creator collab put the menu in front of 19K viewers.
The Hidden House | Instagram
To bring a higher-spending crowd into the wine bar, this reel earned 105 shares and drew the local art scene through the door.
How a local pastry shop went viral and grew revenue 21% in a week
WildFlour Pastry was launching a new lunch menu and needed more than a pretty post — they needed content that would drive real foot traffic and sales. We built a campaign rooted in a single idea: make people feel like they were missing out on something delicious. The creative ran natively on TikTok and Instagram, and it worked.
BUSINESS OUTCOME
21% Revenue Lift
During launch week, plus 19.98% increase to overall sales month-over-month.
30.9K
PERFORMANCE
Views on TikTok post #1
4,005 likes | 257 comments | 490 saves
28.1K
43.7K
102K
WHAT WE DID
CONTENT STRATEGY
TIKTOK CREATIVE
LAUNCH CAMPAIGN PLANNING
Views on TikTok post #2
2,200 likes | 53 comments | 630 saves
Views on Instagram collab post
681 likes | 612 shares | 3 reposts
Total views across platforms
All organic reach, zero paid promotion
VIDEO PRODUCTION
INSTAGRAM REELS
ONCE IN A BLUE MOON RESULTS
How a brand-new medspa acquired 106 clients at $111 each — profitable on the first visit
Glow Beauty Lab was a brand-new medical spa with no existing audience and a grand opening to fill. Starting from zero, we built a full Meta Ads acquisition system — creative, targeting, lead forms, and attribution. Over 166 days and $11,776 in ad spend, the campaign generated 1,875 leads and 106 confirmed new clients, at a cost per lead more than 37% below industry benchmarks.
ROI SUMMARY
1.67X ROAS, on the first visit
3.33x
5.00x
Additional revenue in warm pipeline
$18.6K
ROAS if clients visit 3x per year
ROAS if clients visit 2x per year
INFLUENCER MANAGEMENT
PERFORMANCE
4.74%
Click-through rate
Industry average: ~1%
1,875
Unique leads generated
Verified against client database
106
Confirmed new clients
With completed appointments
$111
Cost per client acquired
vs. $185 average ticket, making leads profitable at visit #1
WHAT WE DID
META ADS STRATEGY
CREATIVE DIRECTION
CAMPAIGN MANAGEMENT
LEAD FORM & PIPELINE MANAGEMENT
ATTRIBUTION REPORTING
ORGANIC INSTAGRAM
INVESTOR REPORTING
GOOGLE ADS STRATEGY
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