The Skin Clique Rebrand
CASE STUDY
Full Creative Rebrand
When I joined Skin Clique, the company was entering a critical growth phase. Expansion was accelerating, new markets were opening, and brand perception needed to mature alongside the business.
As Marketing Director, I led the company through its first major rebrand — serving as the internal brand steward while partnering with external agencies SMAKK and Lower Westside Design Company.
This was not a cosmetic update. It was a structural evolution.
The challenge was twofold:
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Refine the brand to reflect its elevated positioning in medical aesthetics.
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Create a scalable system that empowered over 900 independent medical professionals to market themselves consistently and effectively under the brand umbrella.
Creativity here wasn’t about aesthetics alone. It was about alignment.
Featured Work
Creative Leadership & Impact
What made this project complex was scale.
Skin Clique operates on a distributed provider model. Unlike traditional brick-and-mortar med spas, the brand lives through independent medical professionals working across markets.
The rebrand required more than a new logo or website. It required cultural adoption.
To ensure success, I built Brand Central — a digital resource library that educated providers on:
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Brand voice and positioning
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Independent social strategy within compliance guidelines
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Visual standards
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Templated marketing assets
This transformed the rebrand from a top-down announcement into an operational system.
The result was not only a more cohesive external identity, but a more confident internal community of brand ambassadors.
Creativity Operating in Reality
Glow Beauty Lab Med Spa
CASE STUDY
Influencer Launch Campaign
Glow Beauty Lab Med Spa entered a competitive regional market with strong incumbents and high consumer skepticism around aesthetics marketing.
The objective:
Drive immediate awareness and credibility in three primary surrounding markets during grand opening — without relying solely on paid media.
The strategy was to create earned momentum first, then amplify.
Success Metrics
The Results
300,000+ Organic Impressions
Scalable paid media
Brand legitimacy
Across seven deliverables, all posted within 14 days of treatment with zero extra cost.
Amplified organic reach by negotiating paid usage, expanding our messaging and the results of the campaign over 200%.
Earned immediate brand trust at launch by partnering with the community's most influential creators for authentic experiences.